Promoting Awareness, Access, and Affordability in Healthcare

India faces one of the highest out-of-pocket health expenditures in the world, with medicines forming a major share that often pushes families into financial distress.  While generic medicines are equally safe, effective, and affordable, public awareness and trust remain low due to persistent myths and limited accessibility.

Through the Generics for All initiative, Vaaradhi Trust aims to bridge this knowledge and trust gap by promoting awareness, accessibility, and acceptance of branded and pure generic medicines.  The initiative aligns with the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP), which seeks to ensure affordable and quality medicines for all.

Key Objectives

• Increase public awareness of generic medicines’ safety, efficacy, and benefits.
• Strengthen linkages with PMBJP outlets and affordable medicine programs.
• Advocate policy reforms to encourage generic prescriptions and empower pharmacists.
• Reduce healthcare expenditure among marginalized families.

Our Approach

• Awareness Campaigns: Health camps, IEC materials, media outreach, and influencer engagement.
• Community & Professional Engagement: Sessions with RWAs, SHGs, doctors, and pharmacists.
• Digital Outreach: App-based price comparison and store locator for Janaushadhi Kendras.
• Research & Policy Advocacy: Collaborations with TISS, ISB, and others for evidence-based advocacy.
• Entrepreneurship Promotion: Support youth and women to set up generic medicine pharmacies under PMBJP.